January 11th, 2005


It's the end of late fees as we know it, and I feel fine

So, Blockbuster has finally announced "an end to late fees." What does this mean? How can they do that? Do they charge a membership fee, now? Inquiring minds need to know!

Luckily, that inquiring mind was me, and I found out the 411 on "the end of late fees." Say that you go to Blockbuster to rent Get Over It (with Kirsten Dunst, Ben Foster, Martin Short and Colin Hanks). They will give you a due date on when to have the movie back. However, if you are too attached to this movie to return it in time (and I wouldn't blame you if you were -- it is THAT awesome) you can keep it a few extra days, and Blockbuster will do nothing. However, if you keep it for exactly seven days past its due date, they will charge you the price of the video (either the new retail price, or the previously viewed price, if the video you chose has previously viewed counterparts). If you do not return the video in 30 days, you MUST pay full price for your rental, which you get to keep.

The cool thing is if you return it within 30 days, your account goes back to normal (aside from paying "restocking fee"), and nothing happens to you. If you decide you want to keep it, you only have to pay the retail or previously viewed price MINUS the amount you've already paid for the rental. That sounds pretty reasonable, doesn't it? My sister, who works at Hollywood Video, is going to be pretty mad at me for the disclosure of this information, but I think we all have a right to know!